We offered the WWDTM albums for anyone who made a $10/month or higher contribution. We didn’t use any of the pre-recorded spots – we just had our pitchers talking about it (which they did very well!). They focused on some pitch points about how it was a collector’s edition item, it featured the very best of WWDTM, was a can’t miss gift, would be delivered faster than you could imagine via email and you’d be enjoying it before the end of the week.
What was most surprising to us was the number of calls we got from both current sustainers asking if they could upgrade their donation to get it and people who had donated earlier in the drive and wanted to cancel their previous gift request so they could get the album.